Authors:  Dr. Fern Halper, Partner

Robin Bloor, Partner

Sponsored by IBM

Why there is a need, and how it works When is it important to ascertain a unique, dependable and conclusive identity? In many circumstances, when identity information is used, it isn’t important. If you sell goods or services to someone then the primary interest is that they pay. If payment is guaranteed then the actual identity of the buyer is not too important. You may gather a great deal of information about the buyer’s activities so you can analyze sales history and behavior, to better predict what they might buy in the future, but even then the buyer’s identity is important primarily to enable data gathering and manage the relationship.