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Details for "Small Business Put Email Marketing to Work"

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Name:"Small Business Put Email Marketing to Work"
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Authors

Sanjeev Aggarwal, Partner

Laurie McCabe, Partner

Sponsored by Campaigner

Email Marketing Adoption and Characteristics

This report, the second of two, highlights key findings from a survey conducted in July 2009 by Hurwitz & Associates, and is sponsored by Campaigner. The survey investigates how North American small businesses with 1-20 employees are succeeding today, and how they are adapting their marketing plans and budgets to compete more effectively.  Email marketing has become a mainstream marketing staple for small businesses (Figure 1).

  • 46% of small businesses currently use email marketing
  • 36% plan to begin in the next 12 months

• 18% do not use email marketing and have no plans to begin

Filename:09 Campainger_C2_Final.pdf
Filesize: 3.02 MB
Filetype:pdf (Mime Type: application/pdf)
Creator:Unknown
Created On: 08/31/2009 00:00
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Maintained by:Editor
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Last updated on: 11/21/2011 11:43
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