By Dr. Fern Halper

Sponsored by EMC

Content management systems are a treasure trove of information since there is a significant amount of insight that can be derived from this unstructured data. 

Information is the lifeblood of any company. While organizations have made significant progress in analyzing their structured data (such as sales figures and number of complaints), the reality is that most company information is unstructured. This unstructured information includes claims, contracts, patents, call center notes, clinical trial records, and survey responses, which are often stored in enterprise content management systems. Content management systems are a treasure trove of information since there is a significant amount of insight that can be derived from this unstructured data. The flip side of this is that there is so much enterprise information that a knowledge worker (e.g. a product manager, marketing manager) can quickly become overwhelmed and not make the best use of it.