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Hurwitz & Associates delivers strategic business support anchored in customer-focused primary research. We delve into market drivers, customer benefits, and business value, to build actionable strategic advice on product marketing and positioning. We complement these services with thought leadership papers, SOA training, partnership optimization, webinars, and speaking engagements on related topics. |
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Do you understand the value of transforming the flexibility of your organization through the new software dynamic that is Service Oriented Architecture? |
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Customer benefit research |
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Our GreenPapers demonstrate the quantifiable technical and business benefits of compelling technologies. |
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SOA Executive Education |
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Our SOA Training and Consulting offerings will help you take the right steps towards implementing your SOA strategy. |
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Primary research studies |
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Our customized studies will help your identify and profit from emerging opportunities. |
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Product positioning and messaging |
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Our workshop help you to increase your competitive advantage and optimize the clarity of your messages. |
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Judith's Blog |
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Marcia's blog |
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Robin's Blog |
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Fern's Blog |
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The Road to Understanding Your Company’s Unstructured Information
Now, companies are considering text analytics as a powerful way to generate actionable information from the mass of unstructured data available to them.. |
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Text Analytics Report update planned as a multi-client sponsored report to reflect the maturing of the text analytics market. |
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The Advent of the Graylist Approach to Computer Protection
Does Anti-virus software really protect organizations from the high costs of virus attacks? |
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The Movement towards Information Integration
A solid information infrastructure is critical for companies to be successful in todays market. |
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