Hurwitz and Associates

Hurwitz & Associates Announces the Results of Recent Web API Study

Web APIs critical to driving reach and productivity in the app economy

(December 15, 2011) Hurwitz & Associates today announced the results of its recent Web application programming interface (API) study, “The Benefits of APIs in the App Economy.” This study examined how early adopters of Web APIs were able to gain significant business value by utilizing APIs across multiple platforms and devices. Hurwitz & Associates surveyed more than two dozen leading edge companies that are using APIs to transform their businesses. The results were significant. The research indicates that companies that took advantage of APIs experienced benefits in the following areas:

Significant Improvement in Partner/Customer Reach. There was a greater than 70% increase in connecting to important customers and partners to build more profitable relationships.
Increase in Web Traffic. Companies interviewed reported gains in Web traffic and Web Usage. For instance, respondents cited a 70% increase in Web traffic once the Web API was implemented.
Faster Time to Onboard Partners. Early adopters discovered that there was a 30% decrease in the amount of time required to onboard partners. At the same time there was a 30% increase in the ability to bring new innovative ideas to market quickly.

Download the report: Hurwitz Web API Study (PDF 452 KB)

Victory Index Report for Predictive Analytics

(September 28, 2011) Hurwitz & Associates today announced the findings of its inaugural Victory Index report for Predictive Analytics. Designed for those looking to understand the predictive analytics landscape, this market research assessment tool, highlights both the diverse uses of predictive analytics technology and the vendors who make those applications possible. Predictive analytics is one of the most important trends among information management technology today. It provides organizations with more sophisticated techniques to better understand trends and anticipate future outcomes. As such, the Victory Index is intended to focus a spotlight on what the leading vendors are doing to support this important market. Vendors assessed for this report include Angoss, KXEN, IBM (SPSS), Megaputer Intelligence, Pegasystems, Pitney Bowes, Rapid-I, Revolution Analytics, SAP, SAS, StatSoft, and TIBCO.
Purchase the Victory Index Report Here

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Victory Index Report for Predictive Analytics Excerpt

"Smart or Lucky? How Technology Leaders Turn Change Into Success"

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Judith Hurwitz has been an industry analyst, writer, consultant, and advisor to leaders in the technology market for almost three decades. In that time, Judith has watched the most promising technology efforts fail miserably only to find that five years later a company will a similar offering becomes an overnight success. Judith has also seen companies come out of nowhere at just the right time and grow into powerful leaders. Sometimes these leaders are able to sustain their market position but often they are surpassed and fade away.

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